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Hoooked produces branded recycled cotton yarns for crochet and knitting. Its activity is focused on recycling waste materials from the textile industry converting them into crochet/knitting yarn bobbins and DIY kits. The company sells mostly in developed markets where crochet and knitting benefit from a growing demand. Its products are sold both through a network of trusted distributors/wholesalers and online through its e-commerce infrastructure.
Reinforce the company’s presence in current markets/sales channels, foster its e-commerce channel, optimize supply chain efficiency and strengthen product development.