HCapital I


Recycled/sustainable yarn for crochet and knitting

Hoooked produces branded recycled cotton yarns for crochet and knitting. Its activity is focused on recycling waste materials from the textile industry converting them into crochet/knitting yarn bobbins and DIY kits. The company sells mostly in developed markets where crochet and knitting benefit from a growing demand. Its products are sold both through a network of trusted distributors/wholesalers and online through its e-commerce infrastructure.

Investment rationale

Reinforce the company’s presence in current markets/sales channels, foster its e-commerce channel, optimize supply chain efficiency and strengthen product development.

Transaction Details

Date of investment / divestment
September 2017 /
Type of Operation


HCapital I